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We post photos on Facebook and Instagram after we shoot sessions, but don’t have much to say during slow periods.

Most of us, at one time or another, are guilty of having a boring social media presence. Give a short 5-minute presentation on your photography services, then send everyone home with a goodie bag filled with a cupcake, wedding planning tips, your contact information, and a list of other recommended vendors. Host it in the evening and open it to all newly engaged couples that are getting married after a certain date (maybe a year out, so they’re less likely to already have a photographer).ĭecorate for the event, play music, and offer cocktails or wine. Partner with a bakery to offer a free cake tasting event. If you create a vision that will pique the interest of other vendors, and you tell them your goal (for example to get the photos published on a wedding blog), it shouldn’t be hard to gather a good team of creative business owners to contribute to the shoot.įor more detailed information, read my blog post, “ 10 Steps to Planning a Styled Shoot”.Įveryone loves cake (well, most people anyway). Becoming the go-to photographer for wedding vendors is a long process, but it has to start somewhere and you just got your foot in the door!Įven aspiring wedding photographers can plan their own styled shoot. Afterwards, send them a nice note and the digital files ( no watermarks and no strings attached).

Don’t make it all about yourself, but instead show a genuine interest in what they do ( tip: make sure you’re not bugging them when their booth is crowded – wait for a slow time to introduce yourself).īring your camera and offer to take a few photos of them and their vendor booth. Attend as a guest, and network with other vendors. You don’t have to be a paying vendor to get something out of a bridal show.
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Your students are more likely to hire you than another photographer when the time comes for a family portrait, plus you’re building a client base of people who truly value good photography!
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It may seem counter-intuitive to teach people how to take better photos when you want them to hire you, but it will establish you as an expert in the field. The target demographic will be moms who want to take better photos of their kids. If you want to photograph babies, children, or families, you might consider teaching a class on how to use a DSLR.
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If you would like to create an opportunity to upsell, you could offer them a free web-sized download of their image, then charge for the high-resolution download and prints (just make sure they know what they are getting for free up front!). Where does your ideal client like to shop? Find a local boutique to partner up with and offer a free on-location portrait for customers who spend a certain amount of money in the store that day. Whether you want to shoot portraits, weddings or something else, here are 6 free (or almost free) ideas to market your new photography business:
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How to Install Presets in the Free Lightroom Mobile App

